Our Strategy

Roadmap to transforming food rescue operations across Adelaide and beyond

Strategic Framework

Our comprehensive approach to scaling food rescue operations while maintaining quality, safety, and community impact

Launch Phase

Establish foundation with Adelaide hub, initial partnerships, and core customer base

Growth Phase

Scale operations across Adelaide with multiple hubs and expanded partner network

Maturity Phase

Achieve profitability and sustainable operations while maximizing community impact

Short-Term Goals (2024)

Foundation-building objectives for immediate implementation

Launch First Hub in Adelaide

In Progress

Establish our primary operations center with full processing and distribution capabilities

Metrics: Fully operational facility with all necessary equipment and certifications

Q1 2024

Sign 15 Partner Businesses

Planning

Build network of restaurants and supermarkets for consistent food supply

Metrics: 15 active partners providing regular surplus food

Q2 2024

Sell 100 Subscriptions

Planning

Achieve initial customer base through targeted marketing and community outreach

Metrics: 100 active paying subscribers with regular deliveries

Q2 2024

95% On-Time Delivery

Target Set

Establish reliable delivery operations with excellent customer satisfaction

Metrics: 95% of deliveries completed within promised time windows

Ongoing

Rescue 500kg Food Monthly

Target Set

Prevent significant food waste while meeting customer demand

Metrics: 500kg+ of surplus food rescued and redistributed per month

Q3 2024

Long-Term Vision (2025-2026)

Ambitious goals driving sustainable growth and community impact

Three Distribution Hubs

Expand operations across Adelaide with strategic hub locations for comprehensive coverage

Impact
Serve entire Adelaide metropolitan area with reduced delivery times
Timeline
2025-2026
Investment Focus
Hub expansion and equipment procurement

1,000,000 Meals Per Year

Scale operations to rescue and redistribute over one million meals annually

Impact
Massive reduction in food waste with significant community impact
Timeline
2026
Investment Focus
Fleet expansion, staff scaling, technology upgrades

Achieve Profitability

Become financially sustainable without external investment dependency

Impact
Self-sustaining business model proving commercial viability
Timeline
2025
Investment Focus
Operational efficiency improvements and revenue optimization

Action Plan

Detailed implementation roadmap for immediate execution

High PriorityPartnership Development

Formalize University Partnerships

Establish official agreements with Adelaide universities for student access and campus operations

Key Tasks

  • Present partnership proposals to University of Adelaide, UniSA, and Flinders University
  • Negotiate on-campus food distribution points and marketing permissions
  • Develop student discount programs and meal plan integrations
  • Establish campus ambassador programs for ongoing engagement
Timeline
Q1 2024
Responsible
CEO & Marketing Team
Critical PriorityFood Safety Compliance

Enforce HACCP Procedures

Implement comprehensive food safety management system ensuring complete regulatory compliance

Key Tasks

  • Develop detailed HACCP documentation for all operational processes
  • Train all staff on food safety protocols and temperature monitoring
  • Install digital temperature logging systems across all facilities
  • Schedule regular internal audits and external compliance reviews
Timeline
Immediate - Q1 2024
Responsible
Operations Manager
High PriorityTechnology Development

Launch Mobile Ordering App

Deploy user-friendly mobile application for seamless customer ordering and tracking experience

Key Tasks

  • Complete final app development and testing phases
  • Integrate payment processing and subscription management systems
  • Implement GPS tracking for real-time delivery updates
  • Launch beta testing with initial customer group for feedback
Timeline
Q1-Q2 2024
Responsible
Tech Support Manager
High PriorityMarketing Strategy

Campus & Social Media Marketing

Execute targeted marketing campaigns to build brand awareness and customer acquisition

Key Tasks

  • Develop campus-specific marketing materials and activation events
  • Launch social media campaigns highlighting impact and sustainability
  • Partner with student organizations for community engagement events
  • Implement referral programs and influencer partnerships
Timeline
Q1-Q2 2024
Responsible
Marketing & Social Media Manager

Key Performance Indicators

Metrics tracking our progress toward strategic objectives

Food Rescue Volume

Current:0kg
2024 Target:500kg/month
Long-term:2,000kg/month

Active Subscriptions

Current:0
2024 Target:100
Long-term:2,500

Partner Businesses

Current:0
2024 Target:15
Long-term:75

On-Time Delivery Rate

Current:N/A
2024 Target:95%
Long-term:98%

Customer Satisfaction

Current:N/A
2024 Target:4.5/5
Long-term:4.8/5

Monthly Revenue

Current:$0
2024 Target:$15,000
Long-term:$150,000

Strategic Timeline

Major milestones and achievements roadmap

1

Adelaide Hub Operational

Q1 2024

In Progress
2

HACCP Implementation Complete

Q1 2024

Planning
3

Mobile App Launch

Q2 2024

Development
4

15 Partner Businesses Signed

Q2 2024

Planning
5

100 Active Subscriptions

Q3 2024

Target
6

500kg Monthly Food Rescue

Q4 2024

Target
7

Profitability Achieved

2025

Goal
8

Three Hub Network Complete

2026

Vision

Strategic Risk Mitigation

Proactive measures to address potential challenges

Partner Supply Variability

High

Diversify partner base and maintain frozen stock buffer

Food Safety Incidents

Critical

Rigorous HACCP implementation and staff training

Customer Acquisition Challenges

Medium

Multi-channel marketing and university partnerships

Operational Scaling Issues

Medium

Phased expansion approach with proven hub model

Join Our Strategic Mission

Be part of Adelaide's food rescue transformation. Partner with us to achieve these ambitious goals.